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SEO stands for “Search Engine Optimization.”
It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume.
Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Search Engine Optimization
In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
An important aspect of SEO is making your website easy for both potential clients and search engine robots to understand and to be found. Goal is to be found highly ranked on the first page of your search engine.
The absolute recommended approach is the “White hat” SEO. It obliges in all of the terms of agreement of social media, it implements good, clean, Google-approved strategies in order to gain higher page rank and get better search engine visibility. Compared to it’s counterpart, which is black hat SEO, the white hat method will ensure your brand’s reputation in the web but will take a little more tome to see results.
A few more examples of why SEO is essential:
- The majority of search engines users are more likely to choose one of the top suggestions in the results page; you need to rank as high as possible.
- Good SEO practices improve the user experience and usability of your web site.
- User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
- Good for the social promotion of your website. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
Unfortunately SEO is not a one-time service, rather an ongoing process that businesses must monitor & maintain. The Google search engine is like a highway where competitors keep on trying to overtake you, or in this case outrank you. The moment you rank above your key competition, they will take notice and they will take measures to outrank you, by constantly improving their content and back-links. SEO is an ongoing process where daily management to stay high ranked is important.
After we have build a solid foundation for the SEO of your website, all that is needed have been set up with the best practice. To stay high ranked in the search engines we can offer you a maintenance package based on a retainer contract.
We will monitor where we feel the best impact can be made and select some of the below to focus our SEO efforts on each month.
Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.
~ Phil Frost
Tagants went above and beyond to help establishing my new company. Techshieldpro wouldn't make it without Tagant true dedication and professional team
Eva-Marie is open and transparent and a joy to work with! She is hardworking and diligent and over delivers against set expectations. I value her openness to share her expertise and to challenge my ideas as well. I am so happy and proud of the turnout; sodacoaching.com!”
I worked with Eva-Marie on the development of my company website. She came across as very professional and focused, keeping me on track against my objectives when I started to stray. The end result is a fantastic website that I could only have dreamed of six months ago. I would definitely recommend her services.
Eniko Simon - Sheeran
Pallas Managament Solutions
I had the privilege to work with Eva-Marie and her team on multiple projects and can say she is a pleasure to work with. She is very good at what she does, committed to finish any project on very high standards with a professional but flexible approach.
Great customer service! Always professional! Highly recommend Mrs. Eva and her profound knowledge of the needs of her customers and how to present them at it’s best!